"Why do strategies fail; and can we do better? Morgan, Levitt and Malek develop a practical roadmap complete with modern examples of six imperatives: ideation, nature and vision for strategy making; and engagement, synthesis and transition for project leadership or implementation; integration of imperatives is the key for doing the right thing and doing it right. To bring it home, they give us metrics and worksheets which are directly useful for executive MBA students - and executives."

Rich Burton
Professor of Strategy and Organization
The Fuqua School of Business, Duke University