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Time for a New Set of Mental Models
The Strategic Execution Framework
This model has been shown to be truly powerful on a number of levels. Individuals have used it to redesign decisions to create their own individual success. Teams have used it to find critical improvements in their performance and enterprises have used it to realign strategies and lead transformation. When the framework is understood and the context of a given organization is applied to it, what becomes clear is the location of the leverage point for making substantial improvements in the organization's performance. Who Should Read This Book This book was written to be applicable to managers at multiple levels. The book is intended to illuminate the challenges of strategy making for middle managers, and the challenges of strategy execution for senior managers in order to facilitate a bilingual conversation between them that has been sorely lacking in the past.
Senior executives will be most interested in the chapters on Ideation, Nature, Vision, and Engagement. These chapters show how to shape a coherent purpose, identity and long range vision to distinguish an organization from its peers; and how to communicate a strategy that is aligned with the organization’s purpose, identity and long-range vision crisply, to guide day-to-day investments of time and resources by mangers at all level of the organization. Senior executives can also benefit from reading the later chapters on Synthesis and Transition to gain a better understanding of the alignment issues that challenge middle managers attempting to execute their strategies.
Project managers, program managers and portfolio managers will find detailed guidance on strategy execution in the chapters on Engagement, Synthesis and Transition. The value of reading the chapters on Ideation, Vision and Nature for this audience is to understand the challenges of crafting an effective and aligned strategy in a more nuanced way, so that they can better understand the ultimate strategic outcomes for the organization and the organization’s customers that their projects’ or program’s outputs are intended to generate.
The book does not have to be read in any particular order. And it does not need to be read in one sitting, or necessarily cover to cover. As we show in the later chapters, some of the best examples of effective strategic execution come from small teams and individuals. So the enterprise examples and large team examples have equal applicability to individuals. We have encountered people in our travels who have this model to be useful as a framework for one-on-one management coaching. However, we are not making a case for being all things to all people. The book is focused squarely toward middle to senior executives, with the idea that many of the concepts in this book are applicable to organizations of all sizes, ranging from the small teams that support individuals like Lance Armstrong realize their aggressive goals, to CEOs of large global enterprises like Toyota, Airbus, Qualcomm or Google, and large government agencies like the Singapore National Library or the US Department of Homeland Security, seeking to execute bold new strategies through portfolios of strategic projects during turbulent times.
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